INNERSENSE’S ADAPTIVE DYE BLEND Our full spectrum of 40 intermixable shades plus white allows colorists to create customized, vibrant results that complement each client’s unique hair type, skin tone, and color goals. When mixed with the 5 Volume (1.5%) Clean Developer, you can seamlessly transition from permanent to demi-permanent for maximum freedom and color creativity.
BREAKTHROUGH 2MD TECHNOLOGY Our Adaptive Dye Blend utilizes cutting-edge 2MD (2-methoxymethyl phenylenediamine) dye—a safer, more gentle alternative to traditional dyes. This revolutionary hair dye molecule minimizes sensitivities while delivering a consistent, true tone. As an alternative to conventional dyes, such as PPD (para-phenylenediamine) or PTD (toluene 2,5-diamine sulfate), 2MD, plus our special coupler blend, helps preserve hair health and limit sensitizing potential while delivering vibrant, lasting color.
COLOR BASE: OUR CLEAN FOUNDATION The first truly clean base in the industry, the Color Purity Color Base is formulated with 100% natural, ethoxylate-free ingredients and contains a proprietary blend of fatty alcohols. It provides bold and enduring color while nourishing and nurturing each strand for soft, moisturized, and high-shine results.
THE COLOR PURITY COLLECTION PROMISES:
- Enhanced Hair Health:Formulated per EU high cosmetic standards, Color Purity Hair Color delivers brilliant color results while protecting the hair’s structural integrity and reducing the risk of damage. Our gentler, ammonia-free formula paired with 2MD technology is less irritating than traditional alternatives and creates a fumeless, more pleasant salon experience.
- Reduced Sensitivities: Most hair color lines utilize primary dyes PPD and PTD, known allergens that can cause reactions in some individuals. 2MD has a unique molecular structure that allows for a lower sensitizing potential, meaning individuals with sensitive skin and allergies to PPD and PTD may have a lower chance of reaction.*
- Consistent Color Results:Color Purity takes the guessing game out of color results and unexpected variations. Innersense adaptive dye blend offers consistent and predictable color results. Colorists can rest easy knowing they’ll achieve the desired hair color with greater accuracy thanks to true-to-tone shades.
- Long-Lasting Vibrancy: Our True Color Base, infused with antioxidant-rich plant actives, is formulated to maximize shine while delivering vivid and long-lasting color without significant fading.
* A patch test should always be conducted 48 hours prior to color service.
TRUE COLOR INGREDIENTS:
- Shea Butter:
- Mosqueta Rose Oil
- Moringa Oil
- Goji Berry
- Lilac Extract
- Tamanu Oil
Screenshot
English 
French